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Senior Content Marketing and Social Media Analyst

Berlin, Berlin, GermanyMarketing

Job description

About CURE

CURE enables people to quickly and securely order their medicines online. With our app, people can access a range of medications from their local pharmacies, which will be delivered to their door in minutes. Our platform help pharmacies scale their core business, optimize their digital customer experience and win new customers.

But we'll be more than that. Our goal is to become the leading Europe-wide one-stop-shop platform for healthcare. Through our app, patients will be able to use various services, such as online doctor appointments, long-term therapy, and convenient home delivery.

Now, it's your turn! Do you want to become part of our unique international team to revolutionize digital healthcare for patients and pharmacists? Are you ready to improve the lives of millions of patients?

About the Team

The Marketing Team is responsible for the entire brand positioning strategy, user acquisition, and retention, leading the Performance, Analytics, Public Relations, Internal Communications, Social Networks, CRM, Employer Branding, and Product Marketing fronts. Our objective is to build a brand that has market recognition for the positions it defends and that supports the company's revenue growth and expansion.

About the Role

The Content Marketing and Social Media Senior Analyst is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies and helping build a robust message system for all our direct channels with customers and partners. The duties also include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.

Here's your place if you want autonomy, creativity, and building something. The environment is fast-paced and teamwork-oriented. We can offer you a workplace with growth potential, the ability to impact the lives of millions of people and meet brilliant people from all walks of life and parts of the world.

Main Responsibilities

  • Take care of the multichannel strategy of the products, taking into account the specificities of the brand ecosystem;

  • Tell stories across platforms to increase customer and user engagement with our brand;

  • Ensure consistency in brand communications;

  • Maintain constant alignment with the Product and Commercial Teams;

  • Understand and apply Inbound Marketing ROI;

  • Build a consistent Content Calendar that covers all channels and the company’s needs;

  • Define personas and address identified needs and opportunities with relevant content and presence;

  • Bring the brand into the business context without losing focus on the customer;

  • Copywriting and proofreading.

Job requirements

What We Are Looking For

  • 3-4 years of experience as a content and comms analyst

  • Must be fluent in the content, social media, and comms systems

  • Hands-on experience with copywriting and content production

  • Being a Twitter-heavy-user is a plus

  • English and German are mandatory.

What We Offer

  • Do what matters! This is your opportunity to build and grow a healthcare company from the ground up and help “deliver health.”

  • Work directly with an experienced, open, and international management team

  • Become part of a fast-paced and positive work environment where the best ideas win

  • Be empowered to shape and drive your area of responsibility

  • A permanent position with an attractive salary and 30 days of vacation

  • Access to a variety of career and learning opportunities

  • A monthly mobility budget

  • Work in our office in the heart of Berlin, remotely or from home